Ken Goodrich is a businessman that knows about the heating and cooling business. He has been able to transform Goettl Air Conditioning into quite a powerful company. Within the course of about 18 months he has been able to steer a misguided company back to the top with the help of Goettl CEO Dan Burke.
The company appears to have been profitable for a long time, but it has been difficult to make this business into a company that was able to keep growing. Goodrich was needed because this company had no vision for long-term growth. As someone that has owned a business I know that having a vision may be the most important part of the equation. When there is no vision, people parish. I have read that in the Bible, and I know that this still applies to present day events. I don’t think that there is ever going to be a time when a business will survive if there is no vision.
When the business hit some hard times it was up to Ken Goodrich to make sure that the reputation of the company remained intact. He knew the value of the company. He knew the value of the workers. This made him one of the most successful businessmen in the Arizona and Las Vegas area.
I think that the company has become a wonderful competitor because Goodrich has been able to take the company out of survival mode. He had a vision and this shows that Goettl is now focusing on long-term success and building a better reputation with the Better Business Bureau.
Goettl has been around for 75 years, and this company doesn’t not seem to be closing the doors any time soon. In fact, Ken Goodrich is planning to expand the business operations soon.