The Rise of Helane Morrison to Success

Helane Morrison works at Hall Capital Partners, a successful investment company that is completely run by women, in San Francisco. She has an executive role as she is the Managing Director, General Counsel and chief Compliance Officer. Prior to that, she served as the head of the San Francisco office of Securities and Exchange Commission where she was responsible for fraud litigation, law enforcement and regulatory issues. This was between 1999 and 2007, and her area of focus was Northern California and five states in the Northwest. She had also served at the San Francisco SEC office from 1996 and 1999.


Helane was a scholar at the Northwestern University in Chicago, Illinois where she acquired a B.S. degree in journalism. She later advanced to get a J.D. from the University of California, school of law at Berkeley. While there, she served as editor in chief of the school’s law review and later as a law clerk; this was between 1984 and 1985. The following year, she worked for Harry Blackmun, a Supreme Court Justice, until she joined the Howard, Rice, Nemerovski, Canady, Falk and Rabkin law firm. She was promoted to become a partner in 1991, working on business litigation as well as protecting private securities matters and actions.


At hall capital, Helane believes that she can use her role optimal and help her restore the confidence of investing public in the financial markets. Her goal in that field was driven by her realization that investors still lacked faith in financial professionals after the 2007-2008 market crash. Helane Morrison has managed to consistently fight against deceptive corporate crimes and corruption throughout her career. Furthermore, she still strives to expose those who use their power in different positions to disadvantage others.


In her campaigns against fraud with the SEC, Morrison has had a myriad of accomplishments. She started investigations about financial fraud against top-tier fortune five hundred executives who had gained a reputation for being untouchable. Helane also uncovered the illegal transfer of fraudulent securities that were sold to military personnel, and exposed the illegal destruction of audit papers by auditors who were working as partners for large companies. She spent valuable time to defend a great number of senior citizens who had been defrauded, and contributing to the efforts to eradicate insider trading including potential dangers of online trading websites. Up to date, Helane has been determined to condemn the evils of corporate gouging and financial deception.

Desiree Perez and the Future of Tidal

Desiree Perez is a multi-talented entrepreneur and a businesswoman. She has a vast experience in the field of management. Desiree has worked for over twenty years and had a reputation in the music industry. She manages Jay-Z’s businesses such as Roc Nations Sports, Roc Nation and Tidal which offers music streaming services. Tidal has had tough times because of poor management with most of its managers stepping down. Despite the challenges that faced Tidal, Jay-Z remained firm and knew that Tidal would stand out. When he bought the company in 2012, his idea was to establish something that was unique. Read More:


When Jay-Z hired Desiree to run the business, it began a journey that would succeed at the end. One would wonder why Desiree is so sure to take the company to the top. It is because of his right decision making and robust negotiation skills. Music streaming is a service that requires someone who is smart in signing deals and negotiating. Desiree is the best regarding negotiating with stakeholders for a quick deal. For instance, there are companies rumored to have approached Tidal for a deal such as Samsung, Google, and Spotify but Desiree had to turn down their offers because they were not lucrative.


Other companies which were also eyeing Tidal are Softbank and Sprint, but their deals were not good enough to attract Desiree to sign a contract with them. As a result, she turned down their offers. In business, one has to be firm so as to get the best deal. That is why Jay-Z decided to work with Desiree in managing Tidal. Jay-Z knew that the lady is strong in decision making and has all it takes to take Tidal places. Tidal also has talented artists who are well-known. Together with Jay-Z, they will go far because they have good working relationships.


While many expected to go down because of leadership problems that faced the company, it is now at its best moments. It also has the best future following the appointment of strong-willed Desiree Perez. The company is now in the right hands of a negotiating mastermind who has seen great deals come her way. She has helped Beyoncé and Rihanna to land lucrative deals, and it is clear that Tidal is going to the top with that kind of leadership. Jay-Z is also a talented rapper who has been appreciated by many fans.


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